DJ Chris Cross is a Dubai-based Latin DJ, promoter, and entertainment entrepreneur who has been a fixture of the salsa, bachata, and kizomba scene since launching his career in 2000. Known for his high energy and infectious positivity on the dancefloor, he has run successful Latin dance schools and weekly Latin nights across the UAE. As CEO of La Familia Entertainment, he manages a hub of artists, DJs, and productions across Dubai, Europe, and Asia. He serves as Co-Director of the Dubai International Dance Festival and Director of the Malta Dance Festival, and has been invited as a guest DJ to prestigious events including the Croatian Summer Salsa Festival and Summer Sensual Days in Rovinj.
